Environmental Communication
This field of work has a long tradition at the chair. Political processes, administrative actions, conflicts etc. can be understood as a form of communication. The basis for these scientific analyses are usually communication science theories. The basic conviction is that all information is perceived only selectively and thus, in addition to the messages, the previous knowledge and values of the recipients must be taken into account.
The work is therefore divided into research projects that primarily describe the environmental perception of the population or specific target or contact groups, and projects that explicitly design or evaluate communication strategies.
Projects
Environmental Perception
- Perception of the bavarian federal forest administration
- Evaluation of recreational facilities by forest visitors
- Slaughter house paradox: public associations of the terms forest, wood and forestry
- Development of a „forestry barometer“ as an information tool regarding the public opinion on forestry in Bavaria
- Perception and evaluation of widespread dead stock in the national Park Bayrischer Wald by tourists
- Demands on the forest in the Ruhr area
- Acceptance of the Bavarian Forest National Park by the local population
- The "Iphöfer and their middle forest"
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Increasing the acceptance of FFH areas
Development and evaluation of communicational strategies
- Development of evaluation material for measures in the field of forest related education
- Communicational strategies in forest consulting
- Conflict analysis and conflict consulting within the determination of flooding areas
- Risk awareness and risk communication of natural hazards in the bavarian alp region
- Scientific information and system reaction (WISSINREAK)
- Development and evaluation of communication and information concepts in flood protection (FloodScan)
- Evaluation podcasts – support of knowledge transfer in the forest field using podcasts analysis of forest related discourses and resulting communication recommendations
- Analysis of forest-related discourses and resulting communication recommendations
- Forest as a field of action in local Agenda 21 processes
- RegioHolz - Quantitative survey on marketing opportunities for regional wood
- Environmental mediation as a contribution to conflict resolution as part of the restoration of the protective forest near Hinterstein
- Remote sensing and its usability in public relations of the two national parks Bavarian Forest and Šumava
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Decision-making behavior of forest managers